SEO content writing is the art of writing content for your website and blog. The article marketing tips offered here will enable you to combine effective SEO content with the powerful advertising and linking technology that Google loves. First some definitions.
What is content SEO?
SEO is short for Search Engine Optimization. It is critical to your online success that the individual pages on your website and blog are easily scanned by the search engine algorithms and provide the underlying data for indexing, and then the actual listing content. It’s not the point here to explain how search engines work and the differences between indexing, listing, and ranking – though I’ll give a brief explanation later.
Let’s just say that these last three vocabulary items are shown in increasing order at will. Your page cannot be listed without being indexed, nor can it rank high without being listed. I’ll use Google as an example of a search engine here because it’s the most important of all.
Effective SEO content writing can get your webpage indexed. Whether it is included, and the rank it achieves on that list, depends not only on your content, but also on your promotional techniques such as article marketing. Others include author rank (making sure your name is associated with everything you post online), social networking activity (especially with Google+) and links from other trusted web pages.
SEO content writing
It is not possible to cover the whole topic of search engine optimization in one article. It would take many articles to explain how SEO works in general. This is limited to writing SEO content, which refers to the content within the “body” section of your webpage’s HTML or source code.
A big part of your SEO also lies in the ‘meta’ data found in the ‘header’ section of the source code. The word “meta” has many meanings, but here it means “relating to” or “about”. Metadata provides information regarding the content of a web page. Examples include the “description” of the content, the “keywords” used, and the “title” of the page.
This data will be displayed in your Google listing. The title of your Google listing is the content of your Title Tag. The description is what you write in the Description Meta tag. In other words, while readers of your webpage or blog will only see the SEO content written between the “BODY” HTML tags, Google users will only see what’s in your metadata, between the “HEAD” tags – until they click on your post link when they see your “body” information.
SEO content writing is all about providing as much information as possible that is relevant to the topic of your web page. Google judges each page/post of your website or blog on its own merits. Here’s what happens when someone does a web search.
How search engines work
When you create a website and convince Google to “spider” or “crawl” it, a complex statistical mathematical formula known as an algorithm or bot (Googlebot) will scan your entire site’s content. It will then index the URL of each web page according to its content.
When someone performs a search using Google, the listing algorithm proves the relevance of your web pages to that search term using a Latent Semantic Indexing (LSI) algorithm. This will use the keywords you used to write your SEO content and the semantic importance of your vocabulary.
The comprehensive ranking algorithm will then rank your page based on this information as well as a large number of other factors (such as metadata). Your ranking is where it is listed on the Google search results pages for that search term (keyword).
SEO content writing and Google ranking
By writing about your topic in a natural way, and avoiding overuse of keywords, SEO content writing can help you get to the #1 page list – or top 10 rankings. This is just for the single search term used by the person searching for the information. If they use another term, your ranking may be different because the algorithms will use different data.
With professionally written web content, you can increase the chance that your web page or blog post will be listed for any given keyword. Some of the best SEO content writing services will also check your source code and give you tips on how to improve your meta data.
Article Marketing Tips
Article marketing involves writing articles on the topic of your website’s individual pages and then submitting them to publications that specialize in web content. There was a time when some of these directories would post anything offered to them, regardless of quality. The Google Panda indexing algorithm has updated deleted content from many of these directories or “content farms”.
Some thought article marketing was dead then – but far from it! It’s stronger than ever, because better directories have tightened their publishing standards. Try to get bad grammar or spelling across Ezine article reviewers and you’ll hit a brick wall!
Of all the SEO content writing and article marketing tips you should follow, the two key points are to make sure that your article has a very high standard writing, and that your SEO content is 100% relevant to the topic of the page you are promoting in your source. Less than that and you will fail.